Innovation at our nursery

Where future-proof cultivation begins with smart choices

At JUB Holland, we view sustainability not as a buzzword, but as a fundamental aspect of our operations. Our nursery serves as a living laboratory where innovation and conservation go hand in hand.
 

Sustainable Initiatives


In our demonstration field, which has been specifically established for research purposes, we test methods to reduce the use of pesticides. We experiment with biological pest control and cover the soil with wood fibers to limit weed growth, contributing to a cleaner and more sustainable cultivation process. Additionally, we utilize drainage with iron sand in the soil, which reduces phosphate runoff into surface water by 30% to 60%.

We also prioritize biodiversity. We sow field margins with mixtures of herbs that attract natural enemies of pest insects, and we enhance the habitats of wild animals, such as partridges. Between the plots, we have created a habitat of 325 m² with native vegetation, duck nests, and birdhouses, where animals can live and breed without disturbance. Furthermore, we partially dredge ditches to promote biodiversity in and around the water.
 

Organic Cultivation


Another important initiative is our organic field, where we grow tulips, daffodils, and hyacinths entirely organically. We do this in collaboration with other growers, with the aim of further scaling up this organic cultivation in the future. Additionally, we partner with a SKAL-certified grower, with whom we cultivate organic bulbs for our trade.

Our nursery meets the strict standards of sustainability certificates such as PlanetProof and MPS-A. With these certificates, we demonstrate year after year that we are making progress toward a cleaner and more sustainable cultivation process.

JUB Holland
JUB Holland
JUB Holland
JUB Holland

Our Vision for the Future with the Nursery


At JUB Holland, we always look ahead. We are committed to sustainable cultivation and higher product quality by investing in organic bulbs. By collaborating closely with external growers and expanding our own organic field for more research, we aim to offer an even wider range of organic bulbs in the future. However, this is a long-term journey.

In the field of breeding, we continue to innovate, such as with our unique camassia breeding program, where we develop new colors like pink, yellow, and cream. This process requires patience and craftsmanship. We also strive for technological innovation and are constantly working on advancements in automation, such as disease detection robots and more efficient processing systems. In this way, JUB Holland is working towards a future where innovation, sustainability, and quality are at the forefront.
 

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