In an era where the demands on public green space have never been greater, landscape professionals face an increasingly complex brief: deliver vibrant, sustainable planting schemes that satisfy aesthetic ambitions, support biodiversity, and engage communities. For many in the sector, spring bulb planting has long been a go-to strategy to achieve these goals efficiently. Now, thanks to the rise of specialist tools like the Flower Designer App, developed and deployed by JUB Holland, bulb planting is entering a new, more visual and collaborative chapter.

A tool built by specialists, for specialists

What sets the Flower Designer App apart is not just the digital innovation — it is the specialist expertise that drives it. Created by JUB Holland, a Dutch royal warrant holder and family business with over a century of experience in bulb breeding, cultivation, and supply, the app is a professional tool used by JUB's expert advisors to co-develop tailored planting schemes.

Job van Eeden, Sales Manager at JUB Holland explains:

“The strength of this tool lies in its integration with our horticultural knowledge. We don’t just plug in pretty pictures. Before any visualisation is made, we visit the site, assess soil conditions, sunlight, moisture levels, and practical aspects like planting logistics — including whether a mechanical or manual planting method is most suitable. The app then helps us translate that technical knowledge into a compelling image our clients can respond to."

In practical terms, the process begins with a photograph of the actual project site. This image is uploaded into the app, where JUB specialists digitally define the planting zone and apply proposed bulb mixes, adjusting for density, species, and site characteristics. The resulting visual gives councils, contractors, or stakeholders a realistic preview of the final effect — supporting more confident decision-making and clearer communication throughout the planning process.
 

WATCH THE FLOWER DESIGNER APP VIDEO ►

Responding to today’s green space challenges

As expectations for public landscapes evolve, so too must the tools and processes used to design them. Increasingly, landscape professionals are being asked to:

• Deliver visual impact with seasonal interest
• Support biodiversity and pollinators
• Meet environmental performance goals
• Involve communities in shaping their green spaces
• Do all of this within tight timelines and budgets

The Flower Designer App, in combination with JUB's UK-based support, offers an answer. By clearly communicating the future effect of planting schemes, the tool accelerates decision-making and fosters co-creation. It is particularly helpful in mechanical planting projects, where density, timing and spatial consistency are crucial.
JUB Holland’s expertise in naturalising bulb mixes, extended flowering combinations, and climate-resilient species also ensures that visualisations are not only attractive, but rooted in best horticultural practice and designed to last.

Turning plans into petals: UK projects in bloom

Several UK projects in recent years have demonstrated how visualisation supports participation and quality. At the University of Leeds, the Grounds & Gardens team worked with JUB Holland to introduce thousands of spring bulbs across campus, with students and staff invited to vote on preferred mixes using app-generated previews.
For a project in Milton Keynes, bulb displays in public parks were designed with a strong focus on flowering timing. Working closely with local authority teams, JUB used the app to test species combinations and synchronise bloom periods to maximise seasonal interest. In both projects, the ability to preview bulb performance on site helped align objectives across departments and support effective implementation.

Partnership, not just a product

While the app is a useful visualisation tool, it is not a stand-alone product. It is embedded in a wider advisory service that JUB Holland offers to UK clients. From initial site visits and soil assessments to species selection and flowering schedules, the app is one part of a comprehensive support model. Van Eeden adds:

“We often say: the app doesn’t just spark ideas — it helps turn them into clear decisions. It’s a tool that brings clarity early in the process. Our clients benefit from having a dedicated expert to walk through the details — what works where, which bulbs are best for pollinators, how to design for successive flowering. The app makes the vision visible, but the expertise makes it possible."

This combination of technical support and digital design is proving particularly valuable to local councils, landscape architects and large contractors tasked with delivering seasonal colour in public spaces, housing developments, campuses, and parks. It also supports broader ambitions around biodiversity net gain and sustainable place-making.

Looking ahead

As climate pressures increase and planting budgets tighten, tools that combine ecological function with visual clarity will become ever more essential. JUB Holland’s Flower Designer App points the way forward: a practical solution grounded in deep planting knowledge, used not to replace design skill but to enhance it.
With an expanding presence in the UK and a commitment to long-term collaboration, JUB Holland is helping professional landscapers turn their spring visions into living, lasting impact.

Interested in visualising your next bulb project? JUB Holland welcomes enquiries from landscape professionals, councils, and contractors. Get in touch to explore how the Flower Designer App and JUB’s expert team can support your spring display planning.